Crisis Media Training

A crisis can strike at any time and our training will help you put a crisis media plan in place so your organisation is properly prepared.

A crisis that is mismanaged can be disastrous for an organisation while one that is handled professionally can be an opportunity to show your stakeholders you are proactive and responsive to their needs.

At Media Success, our crisis media workshops will take you and your staff through a real life crisis scenario and show you how to respond effectively to protect your organisation’s reputation.

To support our teaching, we will take you through actual examples from Australia and overseas of where a crisis has been handled professionally and show you other cases where those at the centre of a crisis have botched the response.

Call Greg Dyett now on 0425 732 763 or email info@mediasuccess.com.au to learn more about how a crisis management plan is an essential investment to protect your organisation.

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Our Crisis Media and Scenario Training

Media Success will help you create or refine a reputation management plan which your organisation can implement when a crisis strikes.

Our crisis simulations will teach you how to respond in ways designed to protect your organisation’s reputation.

Your organisation will learn how to draft key messages quickly and have a spokesperson properly prepared to engage with the media.

Crisis Media Training Courses

Our training courses are fully-customised and can be conducted over a half or a full-day. Media Success will help you compile or refine your crisis media plan and then take your staff through a real-life crisis simulation and the likely challenges your organisation will face in the first 24 hours after a crisis strikes.

Our training includes best case examples from Australia and overseas as well as other cases where the crisis response has been botched.

Crisis Communications

The key to crisis communications is preparation because without it your organisation will suffer more damage when a crisis strikes.

Effective preparation starts with brainstorming all potential crises that could face your organisation as the first step to creating a crisis media plan.

You should assemble a crisis response team which includes key members of your organisation and ensure those who will speak to the public get specialist spokesperson training.

For different crisis scenarios, your organisation can draft holding statements which can be used as soon as a crisis breaks. Having something in the public domain within one hour of a crisis unfolding helps you to tell your side of the story and influence the public narrative. Without comment from your organisation, the media will fill the void by going elsewhere which can result in incorrect information being put in the public sphere. It is far better for your organisation to be seen as a source of accurate information at the earliest opportunity.

If you have done adequate preparation, you will be better placed to respond in a timely and strategic way when a crisis strikes. From the initial use of holding statements, your organisation must then develop messages tailored to the crisis in question and adapt them to the various different media platforms. Some organisations develop dark websites which can be activated during a crisis and used to distribute accurate information to all your key stakeholders.

After a crisis, it is essential to review how your organisation performed and implement any key learnings to determine what could be done better in the future.

Five Essential Steps for Managing a Crisis

Every organisation is vulnerable to a crisis and effective crisis management can greatly reduce the reputational damage a crisis can inflict.
The following steps will help your organisation protect is reputation if a crisis strikes:

1. Prepare

Brainstorm every potential crises that could confront your organisation. This work might also enable you to identify a crisis that can be easily avoided by modifying your processes.

2. Assembly your crisis response team

This team is usually led by your chief executive and should set a clear communications process for your organisation. Those will who speak to the public should receive specialist spokesperson training.

3. Practice your crisis response at least every 12 months

With a crisis team and plan in place, conduct drills at least once per year and work through real-life crisis simulations.

4. Communicate in a timely way when a crisis strikes

Your plan should contain draft holding statements to enable you to respond quickly so that your side of the story starts being told within one hour of a crisis unfolding. Identify which communications channels you will be using and who will be
responsible for making the updates. Make sure you are seen as a source of accurate information from the earliest opportunity so you can influence the public narrative.

5. Post-crisis reviews

After your organisation has navigated a crisis, it is essential to incorporate any key learnings to determine what could be done better in the future.

Call Greg Dyett now on 0425 732 763 or email info@mediasuccess.com.au to learn more about how a crisis management plan is an essential investment to protect your organisation.