Media Skills Training
Our media training workshops are focused on fear removal and confidence building so you and your team can be properly prepared to make the most out of a media interview.
The fully-customised workshops will teach you how to formulate and deliver your key messages and provide the media with the exact quotes you want to see in their final stories.
Media training starts with reading material sent to you in advance of the workshop so you are across the theory before we meet. That enables us to make the most of our time together where we will conduct simulated on camera interviews, review them and repeat the process over and over to give you the skills to deliver your messages with confidence.
Our media training workshops are run over a half-day or full-day and are completely customised to your needs and what you want to achieve. All our training includes two one hour follow up sessions with your organisation in the first 12 months after the workshop.read more
Your organisation suddenly finds itself in the news and the media wants to interview you so are you up to the challenge?
Without proper training, you run the risk of looking nervous, stiff and awkward.
Don’t let this be your reality!
At Media Success, our goal is making you look confident when being interviewed and enabling you to get your exact messages into the final stories on TV, Radio and Online.
Our training will help you achieve your media goals by building these skills:
- Looking calm, confident and relaxed on camera so your appearance supports rather than detracts from your key messages.
- Constructing and delivering your key messages.
- Handling even the most challenging questions.
- Creating and delivering media-friendly news grabs/sound bites so only your exact messages are quoted.
Benefits of Media Training
Facing the media can be daunting on a good day so it is essential you are properly prepared to make the most of the opportunity to get your key messages across.
Our training will ensure you perform at your best in any media scenario no matter how challenging.
We will teach you how to prepare for an interview which includes anticipating likely questions and the skills needed to remain calm under pressure.
Media Skills Training Workshop
Media Success will work with you to conduct thorough research on your organisation and its goals in the weeks leading up to our workshop and send through customised pre-workshop reading for all participants.
Our half or full-day workshops are designed for small groups to ensure each participant appears on camera at least 10 times in a range of simulations, including one-on-one interviews, news conferences and radio talkback role plays.
Each participant will be guided in key message development and interviewing skills.
An Introduction to the Media
An overview of the media, including what journalists want, how to deal with media representatives and an understanding of what makes something newsworthy.
Key Message Development and Message Supports
Understanding which of your messages will resonate with your target audience and the media to ensure you are quoted and quoted accurately.
Using case studies, stories, statistics and sound bites/news grabs to support each of your messages.
Master the Studio Environment
Just being inside a TV or radio studio can fill people with fear with all those bright lights, cameras and buttons so we will teach you the dos and don’ts so you feel assured and confident when the On Air light is flashing.
How to answer questions to satisfy an interviewer while ensuring your messages are presented succinctly.
Handling challenging and aggressive interviews.
Advanced Media Skills Training Workshop
This workshop is designed for people who might have already had media training and are experienced dealing with the media and need to further refine their skills.
Each participant will take part in at least 10 on camera simulations which will be tailored to your organisation’s media goals.
This workshop provides one-on-one training for chief executives and other key spokespeople.
The training introduces participants to advanced media skills where they will take part in a range of on camera media simulations and be provided with constructive feedback.
The training can also include storytelling skills to enhance executive presentations.
What Makes a Great Spokesperson?
They understand how the media works: Knowing what journalists are after and the constraints under which they work is important when it comes to getting your message across, especially if your organisation is confronted with a crisis.
They are prepared: To be effective, they know exactly how to prepare before speaking on the record to the media.
They know exactly what they want to say: A thorough knowledge of their key messages and being adept at getting them across using different techniques ensures they stay on-message no matter how hostile the questions may be.
They are calm, confident and relaxed: Even when the pressure is on, they never lose their composure.
Frequently Asked Questions
Do you teach people to control an interview?
We do not teach you to ‘control the interview’ because that is a media training myth. It is the interviewer’s job to be in control, including by asking informed questions so the only thing you have control over-100 percent control over-is what comes out of your mouth. While it is important to foresee and rehearse answers to likely questions, it is even more important to learn the skills needed to answer ANY question on your own terms and in ways that keep you out of hot water.
Do you teach people to ignore difficult questions?
Another media training myth is that you can totally avoid answering questions in favour of just delivering your key points. Wrong! You must answer all questions on some level but on your own terms. We will show you how to answer to satisfy a questioner and impart all your essential messages.
What if I don’t know the answer to a question?
In many cases, it is appropriate to acknowledge that but still make an impact.
For example: “I wasn’t aware of that but what I can say is that our crash repair service is rated number one in Sydney on TripAdvisor and that just reflects the fact that we are totally committed to providing excellent service.”
What if our lawyers have told us to say “no comment” if we get asked about a sensitive matter?
When it comes to trial by media, no comment screams “WE’RE GUILTY!”
A better way is to provide an answer that is safe and doesn’t say much but avoids the appearance of guilt.
For example, you might be asked about legal action against your organisation and the specifics of a case. Rather than “no comment”, your answer could sound something like this:
“Well this matter is currently before the courts and it’s very important for the legal process to take place free of any commentary and that’s what we are committed to so we’ll await the outcome of that process.”
Essentially, this answer amounts to a comment without commenting and would probably satisfy a journalist.