How To Craft Successful Interview Answers
If you're getting ready to take part in a media interview, then you'll want to start preparing some effective interview answers. These will help you more confidently respond to any questions. As a subject matter expert, it's likely that you'll get asked about...
How To Get The Most Out Of Your Next Media Interview
Every media interview you take part in is a chance to share your key messages with new audiences. Preparation can mean the difference between success and failure, but it can be hard to know how to prepare effectively for your next media interview. Journalists will...
How To Get National Media Coverage Without A PR Firm
While PR agencies can help your organisation get media coverage, they can often come with a hefty price tag. Not everyone can afford to pay a PR firm $5,000 a month to get their business consistent media coverage. If you’re looking for a way to get PR firm-level...
How To Maintain A Consistent Message Across Your Media Appearances
During a round of media appearances, you will want to have key messages to convey to promote your organisation and strengthen your brand. However, it’s not always easy to convey these messages, as you can’t control what quotes/grabs the media will use when...
How To Prepare Your Business For A Media Crisis
It’s a situation no one wants to find themselves in but a media crisis can quickly engulf your organisation with little or no warning. It's essential to be ready to respond so you can influence how the issue is reported. The COVID-19 pandemic has shown us how bad news...
Get On Camera Before You Make Your Next Presentation
If you are like thousands of others and dread the prospect of having to speak in public, you just need to pull out your mobile phone and start recording. Yourself. Put your phone up on a shelf or have someone hold it for you and record yourself on video giving your...
Why I Love The Clients Who Don’t Pay
Screwed over by the system with no other option but to go to the media. During my time as a journalist, I've seen many people in that category and they've often suffered financially while trying to solve seemingly intractable problems. Sometimes, they'll get lucky and...
Six Tips For Your Next Phone Interview
It's important that you prepare yourself for your next phone interview - and know what you are looking for from giving the interview. Here are six tips to keep in mind next time you're taking part in a phone interview. 1. Use a Landline: If you can get access to a...
Seven Tips For Your Next On-Camera Interview
Being on-camera doesn't always come naturally to people, so it pays to be prepared. Here are seven tips to help you with your next on-screen appearance. 1. Up the Energy: TV and Skype tends to flatten your presence so it is vital to inject energy into your delivery...
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